About Us

About Team URWI

 

Our name stands for “You Are Worth It,” a simple but powerful truth we all need to be reminded of, especially in a world that moves too fast and asks for too much.

We created URWI to be more than just a brand — it’s a movement, a mindset, and a community built around self-worth and personal growth. Each wristband or piece of apparel is designed to jog your memory — to remind you that you matter, that your time and energy are valuable, and that caring for yourself is the first step toward helping others.

At URWI, we believe that self-care isn’t selfish — it’s essential.

 

The Meaning Behind the Wristband

 You Are Worth It Wristband
When life feels heavy, chaotic, or overwhelming, this wristband grounds you.
It’s your reminder to pause, breathe, and remember that this journey is about you. You are enough, and you are worth the time and investment it takes to grow and heal.

 True North Wristband
When you feel lost or unsure of your next step, this wristband helps you find your way back. It symbolizes direction, focus, and inner guidance — your compass to navigate each new chapter with confidence and clarity.

 

Our Mission

Team URWI exists to empower people to take care of themselves first — mentally, emotionally, and physically.
We know life moves fast, and too often we press forward without taking a moment to breathe.

But true strength begins in stillness.
Taking time for yourself isn’t weakness — it’s how you recharge your mind, protect your peace, and maintain your direction.

Taking a moment for yourself — to breathe, to reflect, to reset — is not weakness; it’s how you restore your mind, your spirit, and your sense of direction.

We’re here to remind you that mental health matters, and that caring for yourself is not optional — it’s the foundation of everything you do.

Wear URWI as a daily affirmation that you are enough, that you are capable, and that your worth is never in question.

Together, we rise — one reminder, one breath, one step at a time.